AUSTIN, TEXAS (April 21, 2010) - Emerson Process Management, a business of St. Louis based Emerson (NYSE: EMR), has earned the 2010 "Best Corporate Blog" award from BtoB Magazine for the "Emerson Process Experts" blog, led by chief blogger Jim Cahill.
The Emerson Process Experts blog at www.EmersonProcessXperts.com features technology and application specialists throughout the company — and sometimes customers — sharing their experiences, suggestions and tips on applying process control and monitoring technologies in plant operations to improve safety, reliability and performance.
"What makes our Experts blog so meaningful is how tightly it reflects the daily challenges customers face," said Kathy Button Bell, chief marketing officer for Emerson. "We strive in all of our communications to reflect an intimate understanding of customer challenges, and encourage conversations about how Emerson can help them solve those issues."
When the Emerson Process Experts blog began four years ago, the goal was simple: Give a voice to the many technology, application and business experts within the Emerson Process Management organization. While the blog has been prolific and successful in achieving this goal, the hundreds of postings have also revealed an important truth about social media.
"Some people might pursue a blog as a publishing tool — a way to tell their story," says Jim Cahill, social media manager for Emerson Process Management. "But blogs like this are equally important as listening devices, making your organization available for customers to respond to what they read, ask questions, seek help. If you are listening, you can respond in a meaningful way. We call it 'living at the surface.' "
The Emerson Process Experts blog is one of many social media techniques Emerson employs to get closer to customers, thereby helping customers leverage their technology investments, improve operations and reduce risk. To learn more, visit www.EmersonProcess.com.
About Emerson Process Management
Emerson Process Management (www.EmersonProcess.com), an Emerson business, is a leader in helping businesses automate their production, processing, and distribution in the oil and gas, refining, chemical, pulp and paper, power, water and wastewater treatment, mining and metals, food and beverage, life sciences, and other industries. The company combines superior products and technology with industry-specific engineering, consulting, project management, and maintenance services. Its brands include PlantWeb™, Syncade™, DeltaV™, Fisher®, Micro Motion®, Rosemount®, Daniel®, Ovation®, and AMS™ Suite.
Emerson (NYSE: EMR), based in St. Louis, Missouri (USA), is a global leader in bringing technology and engineering together to provide innovative solutions to customers in industrial, commercial, and consumer markets through its network power, process management, industrial automation, climate technologies, and appliance and tools businesses. Sales in fiscal 2009 were $20.9 billion. For more information, visit www.Emerson.com.